Reports vs searches
Searches collect and score posts. Daily reports distribute results. Starter and Pro include both, but reports alone do not trigger new scans.
Who benefits from email digests
Teams with multiple reviewers or clients who want lightweight visibility benefit most from scheduled summaries.
When to upgrade from Starter
Upgrade to Pro when you need higher search volume, unlimited groups, and multi-property scale while keeping daily email updates.
Combining reports with exports
Use email for daily awareness and CSV export when ops needs structured CRM imports.